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PPC clicks and network clicks dont match

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amin202


Joined: Jun 25th, 2008
Posts: 19

Post Posted: Aug 20th, 2008 at 10:07am Post subject: PPC clicks and network clicks dont match Reply with quote

I know there's already a thread about this, but my concern isn't with 202 stats. The number of clicks shown in my Facebook stats do not match the number of clicks shown in my affiliate networks stats. At first I thought this was a problem with direct track, but then I switched over to another network which didnt use direct track, and still there were less clicks reported.

This is for a direct linking campaign, so there shouldn't be a large difference between the number of clicks, and I'm getting around 50% less reported in my network stats.

Any ideas?

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202
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Joined: Dec 4th, 2007
Posts: 1190

Post Posted: Aug 20th, 2008 at 1:20pm Post subject: Re: PPC clicks and network clicks dont match Reply with quote

50% depending on the volume of clicks could be huge. Either you have really bad luck and both networks shave clicks like no tomorrow or your redirection link isn't loading in time and people are closing out the window before it loads. There are several other possible theories but that's obviously something you'll have to test a bit further to see if this happens literally on every network.

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amin202


Joined: Jun 25th, 2008
Posts: 19

Post Posted: Aug 20th, 2008 at 2:17pm Post subject: Re: PPC clicks and network clicks dont match Reply with quote

Yeah I know what you mean. I was hesitant to make this thread because I know there are many variables which could be affecting this. But so far I've tried this with about 3 different offers over 2 different networks (one directrack, another non-directtrack). I only noticed this as soon as I started running a few direct linking campaigns recently.

I've stopped using prosper and I'm using my own redirect script for now (I probably should have done this before posting). It's difficult to determine the results at this moment because of reporting delays, so I'll most definitely report back here after checking my stats in a good 24 hours time or so.

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202
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Joined: Dec 4th, 2007
Posts: 1190

Post Posted: Aug 20th, 2008 at 2:43pm Post subject: Re: PPC clicks and network clicks dont match Reply with quote

Sounds good =]

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