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Using Tracking202 with SpeedPPC or Efficient PPC

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Mike1115


Joined: Feb 27th, 2008
Posts: 2

Post Posted: Feb 27th, 2008 at 6:40pm Post subject: Using Tracking202 with SpeedPPC or Efficient PPC Reply with quote

Hey there,

I've seen SpeedPPC used very well with Affiliate Radar, so I was wondering if and how Tracking202 can be used with it or with Efficient PPC. For example, I don't see a way to upload Adwords campaigns into Tracking202. Are there any plans for that? Thanks.

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202
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Joined: Dec 4th, 2007
Posts: 1190

Post Posted: Feb 27th, 2008 at 6:45pm Post subject: Re: Using Tracking202 with SpeedPPC or Efficient PPC Reply with quote

Hi Mike,

We're actually working on that shortly and users will be able to import and export campaigns across major PPC networks.

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Mike1115


Joined: Feb 27th, 2008
Posts: 2

Post Posted: Feb 27th, 2008 at 6:55pm Post subject: Re: Using Tracking202 with SpeedPPC or Efficient PPC Reply with quote

Nice. Thanks for the very quick response.

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FordPrefect


Joined: Apr 27th, 2008
Posts: 1

Post Posted: Apr 27th, 2008 at 9:37pm Post subject: Re: Using Tracking202 with SpeedPPC or Efficient PPC Reply with quote

I saw this post and was wondering if there has been any movement in getting Tracking 202 working with SpeedPPC since this was originally posted about 2 months ago.

--FP

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T202Wes
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Joined: Oct 20th, 2007
Posts: 2432

Post Posted: May 9th, 2008 at 9:43am Post subject: Re: Using Tracking202 with SpeedPPC or Efficient PPC Reply with quote

FordPrefect wrote:
I saw this post and was wondering if there has been any movement in getting Tracking 202 working with SpeedPPC since this was originally posted about 2 months ago.

--FP

Sorry guys this is still long out, probably 2-3 months. The challenge is T202 isn't designed around Campaign/Ad group level right now so it is extremely hard to move over to this from not having it in the first place unfortunately.

This will ultimately come in but it will be probably another 2-3 months at the very least until full tracking to the account, speedppc and everything is synced in with a completely new re-designed system is what it will require

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masterlesssamurai
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Joined: Feb 27th, 2008
Posts: 142

Post Posted: Jun 2nd, 2008 at 11:18pm Post subject: Re: Using Tracking202 with SpeedPPC or Efficient PPC Reply with quote

I was able to get Speed PPC to work with T202.

I create my campaign as usual with Speed PPC. I usually group by seed, which creates one keyword per adgroup.

In my destination URL (The URL Template), I use the link as given in step #7 of the Tracking 202 campaign setup.

For example, in step #7, tracking 202 gives me the link:

http://www.mydomain.com/index.php?t202id=1234&t202kw=

So in my URL template, I put http://www.mydomain.com/index.php?t202id=1234&t202kw={keyword}

That's really it. You could of course add Speed PPC variables after the t202kw={keyword} with "& + variable name". So t202kw={keyword}&seed={seed}&final={final}, etc...

In the Ad URL, just copy in the same URL as in the URL template. Since you're grouping by seed, the keywords controls the destination, not the ad or the adgroup.

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masterlesssamurai
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Joined: Feb 27th, 2008
Posts: 142

Post Posted: Jun 14th, 2008 at 1:56am Post subject: Re: Using Tracking202 with SpeedPPC or Efficient PPC Reply with quote

I'm wondering if a little extra functionality could be added to T202/P202 to further track the data down to its source.

As in the SPPC example, you create a link like this:

http://www.mydomain.com/index.php?t202id=1234&t202kw={keyword}

But, if you added a few SPPC variable, you could get something like this:

http://www.mydomain.com/index.php?t202id=1234&t202kw={keyword}&adgroup={adgroup}&m={matchtype}

So essentially, you are now not only tracking the landing page, the keywords, referrer, etc...but you're tracking which adgroup and which matchtype is responsible for conversions.

the results could be passed back to the analyze reports to see the values of {adgroup} or {matchtype}

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T202Wes
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Joined: Oct 20th, 2007
Posts: 2432

Post Posted: Jun 14th, 2008 at 2:59am Post subject: Re: Using Tracking202 with SpeedPPC or Efficient PPC Reply with quote

neo99 wrote:
I'm wondering if a little extra functionality could be added to T202/P202 to further track the data down to its source.

As in the SPPC example, you create a link like this:

http://www.mydomain.com/index.php?t202id=1234&t202kw={keyword}

But, if you added a few SPPC variable, you could get something like this:

http://www.mydomain.com/index.php?t202id=1234&t202kw={keyword}&adgroup={adgroup}&m={matchtype}

So essentially, you are now not only tracking the landing page, the keywords, referrer, etc...but you're tracking which adgroup and which matchtype is responsible for conversions.

the results could be passed back to the analyze reports to see the values of {adgroup} or {matchtype}

You should be able to do this already yeah in speedppc?

Where u type in the destination URL, punch in Tracking202, and then have it add in extra variables correct?

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masterlesssamurai
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Joined: Feb 27th, 2008
Posts: 142

Post Posted: Jul 23rd, 2008 at 1:34am Post subject: Re: Using Tracking202 with SpeedPPC or Efficient PPC Reply with quote

yeah, this can be done in speed ppc, but the main problem is that this is information you wouldnt want to echo back to the world.

unless you're using tokens on your landing page, or have some other backend tracking, some of the tokens in speed ppc dont have much use.

So if T202 had a way to interpret user defined variable, we might be able to see these in the T202 reports.

For example, if I were sending traffic to a link like:

http://www.mydomain.com/index.php?t202id=1234&t202kw={keyword}&adgroup={adgroup}&m={matchtype}

my landing page wouldnt echo back the adgroup or matchtype because this would give away a lot of info about my campaign and its structure.

but...

if tracking202 knew how to interpret a variable such as {adgroup} or {matchtype}, perhaps in the reports, they're be a column labeled [adgroup] or [matchtype].

so when looking at conversion data, you'd know not only know the keyword that converted, but the adgroup and matching type as well. This would work well with the "actual bidded keyword" feature since this shows the long tail conversion of a short tail broad matched keyword. it would tell you that [broad] brought a sale vs [phrase].

could be useful information.

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cachemoney
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Joined: Feb 28th, 2008
Posts: 13

Post Posted: Jul 30th, 2008 at 12:50pm Post subject: Re: Using Tracking202 with SpeedPPC or Efficient PPC Reply with quote

nice write-up.

do you think this SPPC {token}integration can be done for the 1.1 release?

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T202Wes
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Joined: Oct 20th, 2007
Posts: 2432

Post Posted: Jul 30th, 2008 at 5:10pm Post subject: Re: Using Tracking202 with SpeedPPC or Efficient PPC Reply with quote

cachemoney wrote:
nice write-up.

do you think this SPPC {token}integration can be done for the 1.1 release?

can you elaborate futher on the {token} and what t202 would need to make it work with it?

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cachemoney
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Joined: Feb 28th, 2008
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Post Posted: Jul 30th, 2008 at 8:10pm Post subject: Re: Using Tracking202 with SpeedPPC or Efficient PPC Reply with quote

oh, it was just mainly what neo99 was inquiring, in the post above.

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masterlesssamurai
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Joined: Feb 27th, 2008
Posts: 142

Post Posted: Jul 30th, 2008 at 8:59pm Post subject: Re: Using Tracking202 with SpeedPPC or Efficient PPC Reply with quote

when i have time, ill elaborate more on this.

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musignr
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Joined: Aug 15th, 2008
Posts: 67

Post Posted: Sep 10th, 2008 at 1:58pm Post subject: Re: Using Tracking202 with SpeedPPC or Efficient PPC Reply with quote

Great thread -

Question: If I want to use a different landing page for each adgroup that SPPC creates do I have to create a new link for each landing page in Prosper202?

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T202Wes
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Joined: Oct 20th, 2007
Posts: 2432

Post Posted: Sep 10th, 2008 at 6:38pm Post subject: Re: Using Tracking202 with SpeedPPC or Efficient PPC Reply with quote

musignr wrote:
Great thread -

Question: If I want to use a different landing page for each adgroup that SPPC creates do I have to create a new link for each landing page in Prosper202?

Well your TEXT-AD DESTINATION URL, will want to reflect each individual landing page URL you will be redirecting it to.

***

But the GENERATE LANDING PAGE JS CODE, area on P202, you can use the same JS code every-time on all of the same landing pages (ie, you do not have to add each landing page into t202) just create one landing page, and then use the same code each time on all the different variations of that landing page on ur 100+ landing pages.

ie: landing page url (mydomain.com) created in t202

then just use that LP code, for all the different sub-landing pages for that domain.

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musignr
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Joined: Aug 15th, 2008
Posts: 67

Post Posted: Sep 10th, 2008 at 10:36pm Post subject: Re: Using Tracking202 with SpeedPPC or Efficient PPC Reply with quote

perfect answer, thanks.

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masterlesssamurai
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Joined: Feb 27th, 2008
Posts: 142

Post Posted: Sep 12th, 2008 at 1:05pm Post subject: Re: Using Tracking202 with SpeedPPC or Efficient PPC Reply with quote

Ive been using a variation of the landing page code with speed ppc and lpgen.

so I'll create a LP in Lpgen like:

http://www.mydomain.com/redirect/

this page will grab the t202kw from the URL, track the click, then redirect to my real LP url:

<script type="text/javascript"> window.location='http://mydomain.com/landingpage/<? echo $keyword; ?>.php'</script>

because I've echoed back the keyword as a virtual "keyword.php" file, I now have dynamic pages generated based on the t202kw. From here, I can use lpgen tokens like %%keyword%%, %%seed%%, etc while still using Speed PPC & tracking with t202.

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eralord


Joined: Feb 27th, 2008
Posts: 21

Post Posted: Nov 12th, 2008 at 8:12am Post subject: Re: Using Tracking202 with SpeedPPC or Efficient PPC Reply with quote

I thought I'd open this one up to the forum

I'm a little confused as to how ronin's redirect script works in conjuction with lpgen, speedppc and p202.

Basically I want to send the user to an lpgen iframe page. I'm thinking that from within speedppc my destination urls in my ads would be http://mydomain.com/lp1.php

My redirect lp1.php page would look like this:

<html>

<head></head>

<body>

<script src="http://www.mydomain.com/tracking202/static/landing.php?lpip=422" type="text/javascript"></script>

<script type=”text/javascript”> window.location=’http://mydomain.com/offers/landingpage/’;</script>

</body>

</html>

Is it the Inbound Javascript Landing Page Code that needs to be inserted into the script and then the url of the landing page that you want your visitors to go to?

Also at what point do you use speedppc tokens or lpgen tokens to capture the necessary tracking info?

I guess I'm confused now as to where I would now insert the necessary tokens into my urls whilst also setting up the script. For example adding {keyword}&seed=seedkeyword&adgroup=adgroupname or %%seed%% %%matchtype%% and so on.

Hope this makes sense, if ronin or anyone gets the chance to explain how you would set this up it would be such a help.

Tom

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masterlesssamurai
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Joined: Feb 27th, 2008
Posts: 142

Post Posted: Nov 12th, 2008 at 10:23am Post subject: Re: Using Tracking202 with SpeedPPC or Efficient PPC Reply with quote

ive got something for you....hang tight

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