So I finally put my first big campaign up this weekend, and I was able to get quite a bit of traffic, however my leads did not follow.

I have a rotator set up rotating between a full page iFrame and a landing page, both go to the same offer.

I know there could be many things causing the lack of leads, but I was wondering what some of the more common problems could be.

Any advice would be greatly appreciated.

Thanks

Many different variables into the equation: text-ad copy, keywords, landing page layout, offer page layout, if the offer converts, and who is the visitor.

Probably one of the most important aspects is the keyword, if it is what they are searching for or not. Check the CTR on the landing page too in ANALYZE >> LANDING PAGE to see if the visitors are clicking through to the next page.

Advice, is just to setup what u have, (track what is working) and focus on the good stuff, good keywords, good text-ads and grow it lfrom there.