A recent conversation I had with Yahoo involved a quality score tip I thought might help out a lot of users. If you running campaigns through your own landing page, and is redirect visitors to the offer page via your site to the offer site, often times the visitor can not go back to your site via one click of the back button. The reason for this is fairly simple, when they hit back once, they run right into the redirection link and it goes back to the offer page again.

Although I can't say for certain how much this actually affects your quality score as it is within your site and not on your site (as in landing page), according to Yahoo it still does matter. Of course what they say and what they enforce has been two totally different subjects. Regardless, a quick way to bypass this is to simple link your landing page to an iframe page of the offer site on your domain.

For example. You own www.yourdomain.com. You normally link your LP to the offer site via www.yourdomain.com/offer.php where offer.php redirects to www.offersite.com. Instead, to avoid the back button issue, link www.yourdomain.com to www.yourdomain.com/offer.php where offer.php is actually an iframe of the offer page. This way the user looks like they are still on your site and you don't get ding for the quality score for Yahoo (according to them) for the back button issue.

Of course with every testing method, there are positives and negatives to doing it both ways. I won't get into details here but it is up to you if you don't mind the chance of being ding a few points. Yahoo's quality score has always been somewhat of a mess anyway in my opinion. That said, another recommendation and this is more of a personal preference, you guys can create a folder directory for your offer page (whether it's a redirect or an iframe), and create an index.php file for it. This way your links look more like www.yourdomain.com/offer/ rather than www.yourdomain.com/offer.php. Again it's a matter of personal preference but I like the directory look better as it has a cleaner feel.